Must Have Features For Every Small Business Website

Must Have Features For Every Small Business Website

Do you want to develop a website for your small business? You may consider adding following 50 must have website features into your website to boost website ranking and improve the user experience.

#1 Header Section

  • Domain Name: Finding a domain name that’s easy to type, catchy, short and simple is critical to online success. Try using keywords that describe your business and the services you offer. Avoid numbers and hyphens.
  • Logo: Clean, simple but effective logo representing your business name.
  • Tagline: Tagline to tell what your business does. Keep it short and simple.
  • Phone Number: Some people still prefer a phone call than email.
  • Call to action button: Does exactly what it says.
  • Top Navigation: Link your major web pages in this section
  • Bread crumb navigation: Add bread crumb navigation on all pages. It will help your users to easily navigate.

#2 Above the Fold

  • Slider or Image: Add slider which shows the differentiating points of your business.
  • Essential Business Information: Add important business information, like a location on the homepage.
  • Testimonials & Reviews: Add clients genuine feedback video testimonials can be even better.

#3 Below the fold

  • Main Features: List your important product, service, business locations, offices in this area.
  • Quality content: Write few lines with quality content. Always write for people and then optimize for search engines.
  • Internal links: Add few inner pages links in your content.

#4 Footer Section

  • Contact Information: Put your business contact information here. Like business address, phone number, and email address.
  • Business Hours: List your correct business hours or support hours.
  • Social Media buttons: Link all social media pages in this section.
  • Online chat feature: This would be an optional feature.
  • Newsletter Signup Form: Add a newsletter signup form.
  • Navigation: Add few page links in this section.

#5 Inner Pages

  • Contact form: Add a simple contact form so people can contact you. There are lots of plugins or modules are available for contact form. Test contact form to ensure it works perfectly.
  • Captcha or anti-spam feature: CAPTCHA is required for keeping away spammers from your website.
  • Personalized about us page: Write a brief information about yourself and your business.
  • Inner pages content in F pattern: Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
  • Privacy Policy page: Add a Privacy Policy to let users know you care about their private information. Descripbe what date you will collect from users, how you use that data.
  • FAQ page: Gather up the most frequently asked questions into a list and offer clear, concise answers.
  • Blog page: Write a blog.

#6 Blog

  • Search function: Add a search function for blog pages.
  • Social media share buttons: Add social sharing buttons so people can share your blog pages.
  • Comment feature: Add comment feature to engage with visitors. Every blog article must have a comment feature
  • Sidebar: You can show other popular blog posts into this sidebar.

#9 Server/Hosting

  • Good reliable and Fast hosting: A slow site is frustrating, increases your bounce rate, poor hosting can also affect your rank in search engines. So, Always host your website on reliable and powerful web hosting.
  • Security: Make sure your website is safe from DDos, XSS attack. If you’re selling anything online secure your site with an SSL certificate. Update regularly. Use strong passwords.
  • Auto website backup feature: Website backups are an essential part of owning and maintaining a website. Having a copy of your site files on your own computer can be very useful in case something happens like a malware attack or you accidentally erase or overwrite a file. Regularly backup your website and save backups on secure but multiple locations.

#10 Technical Requirements

  • Use cms to manage your site: Easily manage/update your website using content management system. WordPress, Drupal and Joomla are good CMS to start with.
  • Cross browser compatibility: Make sure your websites function properly in all major desktop and mobile browser. BrowserStack will help you in this case.
  • Google Analytics integration: Knowing your audience and what they want is an important success factor for any website. The best way to know your audience is through your traffic stats and this is exactly what Google Analytics provide for FREE.
  • Google Webmaster tools integration: Google Webmaster Tools is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly.
  • Speedup Website: A 1-second delay in page response can result in a 7% reduction in conversions. Optimize your website code/images for faster loading.
  • Use browser cache to increase speed: When you leverage browser caching, your webpage files will get stored in the browser cache. Your pages will load much faster for repeat visitors and so will other pages that share those same resources.
  • Add rich snippets: Add rich snippets integration for your business name, address and phone number.

#11 Things to avoid

  • Don’t use Flash: Flash is not supported on iPhone, iPad or iPod Touch. Flash is not easily indexed by Google. Flash is more expensive to develop and, unlike HTML5 & CSS3
  • Avoid background music: Don’t put background music on your website. If you want a professional website that has high traffic and retains visitors, it’s a good rule of thumb to stick with.
  • Do not upload videos on the website server: Videos use lots of bandwidth and can cause load on Webserver. Use video sharing sites like Youtube and/or Vimeo so people can easily share your video if they like it.

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